Inspire people, engage customers, sell more stuff or do more good.

The essence of branding hasn’t changed. Certainly there’s more chaos to contend with. But the right market position and value proposition still lead to preference. Creative, emotive brand stories still engage all the humans involved, all the way to a sale, donation or other measurable result. What has changed is everything else. Media is fragmented beyond recognition. Dot.coms say mass communications is dead but rely on it to create awareness. For some odd reason, marketing doesn’t want to be accountable for sales and sales doesn’t listen to marketing. Organizations are full of silos that make being unified in the market a daunting challenge. So – if the branding fundamentals required to sell more stuff or do more good are sound, how does Tenzing address the dysfunction everywhere else? We strategically and creatively connect the dots: New digital tactics with more offline intelligence, inside your organization and outside, sales and marketing together – all using brand-based processes honed over 30 years. We do it as an independent boutique without time sheets, bureaucratic brain cramps and the biases of traditional or digital agency thinking. We build cross-functional brands, in whole or in part, that remedy brand dysfunction to generate smarter ROI.

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