Here are a few of the sherpas you’ll meet…
Tenzingers are multi-talented pros who start and finish more interesting, brand-savvy work in a year than their peers at big shops or consultancies do in a decade. They also don’t work weekends as a rule.
President (Chief Yoda)
Strategy & Creative
Best Day Imaginable: Wandering the back alleys of a European city with my partner and discovering an opera-singing busker who reminds me that happiness is a state of mind as opposed to a stage in life.
Best Work Day: The euphoric adrenaline rush when all the strategic nuances come to life in the positioning brand creative.
Best Work: The Libro brand partnership, University of Guelph brand renewal, Russell Investments global brand, Mitel Corporation global brand, Language & Literacy Network brand, Western Fair campaign, Cash Cows (the book), #changeshapers video, St. Joe's West 5th Mental Health & Addiction launch, Northern Credit Union purse strings campaign.
Director, Strategy (Botanist)
Strategic Planning, Media, Project Management
Best Day Imaginable: A morning of puttering in the garden followed by an afternoon getting lost in a good book (with a really good garbanzo bean sandwich in between).
Best Work Day: I’ve had good days and some great days but the best day is yet to come. So TBD.
Best Work: Bruce County brand strategy and implementation, Huntsville Hospital Foundation marketing and communications strategy and implementation, Libro Credit Union ongoing brand communications, EY Canada brand and digital strategy, OSRAM Sylvania national media campaign, The Commonwell Mutual Insurance media strategy.
Creative Director (Gym Bunny)
Art Direction, Design, Overall Creative
Best Day Imaginable: Bench pressing humans while shopping for furniture on my iPhone.
Best Work Day: Making clients cry… literally.
Best Work: Web and print design for Médecins Sans Frontières (Doctors Without Borders), University of Guelph, Ernst & Young, The Commonwell Mutual Insurance Group, OSRAM Sylvania, Russell Investments, Jaguar, Evian, Mercis, Kids Help Phone, Toronto Tourism, Railway City, Soapstones, Runnymede Healthcare Centre, Russell Investments, Meridian Credit Union.
Director, Digital Integration (Super Dad)
Digital Development, UX, Digital Marketing
Best Day Imaginable: Living my best day, every day, watching my children explore the world around them and introduce me to the wonders they discover with such awe and conviction, that it makes me wonder if I really knew the world around me until now.
Best Work Day: When I’ve identified an opportunity or devised a solution in the digital sphere that will make client’s customers fall in love with their brand.
Best Work: The Commonwell Mutual Insurance Group, CBV Institute, Volkswagen Mk 5 Golf GTI launch, P&G ‘Thank you Mom’ Olympic digital activation, CIBC Ethnic Segment Customer Experience, Bupa Healthcare Digital Experience, PepsiCo Shopper Marketing & Digital Activation programs, Clorox launch of Utensils & Disinfectant categories, Unilever integrated brand plans and digital engagement for Lipton & Dove brands.
Director, Content (Kiwidian)
Content Development, Project Management
Best Day Imaginable: If time had no bounds and money wasn't an object: a morning spent with my husband and kids traipsing round Hampton Court; lunch in Prague and back home to New Zealand in time for a beach side barbeque with the family.
Best Work Day: A productive meeting that both client and sherpas feel good about at the end. Presenting meaningful creative that communicates a strong message and triggers a belly laugh or single dramatic tear. A really, really satisfying 3pm latte.
Best Work: Brand and content development for The Commonwell Mutual Insurance Group, content and project management for Ontario Professional Planners Institute (OPPI), project management for Médecins Sans Frontières (Doctors Without Borders), CBV Institute, FACIT, St. Joseph’s Healthcare Hamilton, Community Living Ontario, The Canadian Centre for Refugee and Immigrant Health Care, the Municipality of Brighton.
Maggie Cameron Cordeiro
Content Specialist, Project Coordinator (Bookworm)
Social Media, Client Services, Project Management
Best Day Imaginable: Brunch in a robe with an ocean view. A really good massage. Diving into a stack of books on a secluded beach, pausing only for swims and snacks. Watching the sun set as my favourite band serenades me.
Best Work Day: Going down a writing wormhole and emerging from it with something great or publishing social media content for a client at the end of a work day, and checking back the next morning to discover it’s been seen by thousands of users.
Best Work: The Commonwell Mutual Insurance Group, Ontario Professional Planners Institute, Brampton Transit, Bruce County, Pembroke, Manning Canning, Médecins Sans Frontières (Doctors Without Borders), Siskinds LLP, Huntsville Hospital Foundation.